Davidor: Expanding a Luxury Maison Into a Modern Digital Growth Engine

Explore the brand at davidor.com.

Davidor is a rare luxury house — defined by architectural storytelling, exquisite craftsmanship, and a strong brick-and-mortar presence. The brand already held meaningful awareness through boutiques and in-person relationships. The challenge was clear: turn that offline equity into a scalable, high-performing digital growth engine.

Our work together focused on four pillars: paid media, creative A/B testing, email and lifecycle programs, and marketing/sales enablement around Salesforce. Alongside that, we provided data-backed UX and funnel insights for Davidor’s internal teams and partners to implement.

Turning Retail Equity Into Digital Demand

Davidor’s boutiques and physical presence already generated strong brand equity. Our first objective was to create a performance framework that could capture that demand digitally and turn it into measurable revenue.

Paid Media & Acquisition

• Built and managed full-funnel paid campaigns to amplify brand awareness and capture high-intent traffic
• Structured campaigns around product stories, collections, and key creative narratives
• Optimized budget allocation by cohort performance, not just surface-level ROAS

Creative A/B Testing

• Continuously tested ad angles, formats, and storytelling approaches
• Used performance data to guide creative iterations and refine the brand’s digital voice
• Identified winning combinations of imagery, copy, and offers for different audience segments

In parallel, we provided UX and funnel recommendations — grounded in performance and behavior data — which Davidor’s internal and external teams used to refine site experience and conversion paths.

Email & Lifecycle as a Luxury Touchpoint

Luxury brands live and die on relationships. Email became a key channel for extending Davidor’s boutique-level experience into a structured, scalable lifecycle.

• Designed email strategies for welcome, browse, cart, and post-purchase journeys
• Aligned messaging with the brand’s visual and narrative standards across all flows
• Used segmentation and performance data to prioritize high-value cohorts and VIP experiences

The result: lifecycle programs that felt true to the brand’s aesthetic while gently increasing consideration, conversion, and repeat behavior.

Marketing & Sales Enablement With Salesforce

To support high-touch clienteling at scale, we helped structure the way Salesforce was used by the team — not as a static database, but as an active growth tool.

• Enabled clearer visibility into customer and lead data for the sales and marketing teams
• Helped define 1:1 outreach workflows and follow-up logic for key segments
• Aligned marketing activity with sales conversations for a more cohesive customer experience

Instead of disconnected campaigns and conversations, Davidor gained a more integrated system where sales, marketing, and data reinforced each other.

Data & Insight to Inform the UX

While another team handled the actual UX and development work, our role was to surface the right insights so those changes were always guided by performance and behavior.

• Analyzed traffic quality, drop-off points, and on-site navigation paths
• Identified friction areas and opportunities across the funnel
• Translated marketing and sales data into clear, actionable UX recommendations

This ensured that site improvements weren’t just aesthetic — they were tied directly to how customers discovered, evaluated, and purchased Davidor pieces.

The Outcome

Davidor shifted from a primarily boutique-led business to a hybrid luxury brand with a modern, data-driven digital growth engine behind it.

• Stronger digital demand supported by structured paid media and creative testing
• Lifecycle and email programs that reflected the brand’s luxury positioning
• Sales enablement around Salesforce to support 1:1 client relationships
• Clear, data-backed UX guidance for implementation by design and dev partners

Today, Davidor has the infrastructure, insight, and systems to grow its digital presence with the same precision and refinement that define its physical boutiques.

Gratitude

I’m sincerely grateful to David and Steven for the opportunity to support this chapter of Davidor’s evolution. They are extraordinary individuals with a clear vision and unmatched creative excellence. Their leadership and trust made this work not only possible, but deeply rewarding.