How to Know If a Growth Partner Is the Right Fit for Your Brand

Who We’re For (and Why Fit Matters)

The fastest way to real growth is working with the right partner. Not every agency or consultancy fits every brand — and that’s a good thing. This page explains how to think about fit, what ITTD’s Ideal Client Profile (ICP) looks like, and when we’re not the right choice.

Why ICPs Matter

  • Clarity: Shared goals and working style prevent wasted time and spend.
  • Speed: The right fit makes decisions faster and execution cleaner.
  • Outcomes: Alignment across strategy, metrics, and accountability compounds results.

ITTD’s ICP (Ideal Client Profile)

ITTD partners directly with founders and operators of DTC eCommerce brands on Shopify / Shopify Plus who already have traction and want to scale fast and profitably.

  • Stage: Proven product-market fit; consistent monthly sales; ready to scale systems, not just campaigns.
  • Revenue: Typically ~$500k to ~$20M annually (earlier stage is possible if the product and unit economics are strong).
  • Mindset: Value strategy and execution; want one accountable partner (fractional growth leader) rather than multiple vendors.
  • Levers: Need integrated help across paid media, lifecycle (email/SMS), CRO, UX, analytics, and offer architecture.

A Good Fit for ITTD

  • DTC brand on Shopify/Shopify Plus with traction
  • Founder/operator wants one partner to align all growth levers
  • Willing to optimize for LTV:CAC, AOV, payback — not just front-end ROAS
  • Comfortable with a hands-on, no-fluff engagement (strategy + execution)
  • Looking for a 6+ month partnership to build systems that scale

Not a Fit for ITTD

  • $30M+ / year enterprises with large internal teams and slower decision cycles
  • Real estate firms and food services (our systems are built for DTC eCommerce)
  • Brands seeking a quick campaign or short-term “fix” instead of building repeatable growth systems
  • Teams that prefer multiple agencies over one accountable partner
  • Engagements capped by hourly billing instead of outcomes

How to Choose the Right Agency or Consultancy

Here’s a simple checklist you can use for ITTD — or anyone else you’re evaluating.

  • Ownership: Will they execute, not just advise? Who is accountable day-to-day?
  • Scope: Do they cover paid, lifecycle, CRO/UX, and data — or just one slice?
  • Numbers: Can they talk LTV:CAC, AOV, payback, and margin — and show how their work moves those numbers?
  • Cadence: Clear deliverables weekly; meaningful outcomes monthly; compounding gains quarterly.
  • Fit: Do they match your pace, decision style, and expectations for communication?

When You Should Choose ITTD

Choose ITTD if you want a fractional growth partner who:

  • Works directly with the founder/operator — no layers, no agency chaos
  • Connects all growth levers under one plan (paid, lifecycle, CRO/UX, analytics)
  • Runs on numbers (LTV:CAC, AOV, retention, payback) and builds systems that last
  • Moves fast, communicates clearly, and owns outcomes

When You Should Choose Someone Else

You’ll likely be better served by a different partner if:

  • You’re a $30M+ enterprise with multiple internal teams and complex procurement
  • You operate outside DTC eCommerce (for example, real estate or food services)
  • You want a short, campaign-only engagement or hourly support
  • You prefer a multi-agency model over one accountable owner

Let’s See If We’re a Fit

If your brand has traction and you want a partner who will align strategy and execution — and be accountable for the outcome — let’s talk.

Frequently Asked Questions

What types of brands does ITTD work best with?

ITTD works best with DTC eCommerce brands on Shopify or Shopify Plus that already have traction, healthy unit economics, and a founder or operator who wants a single accountable growth partner.

Can ITTD help brands below $500k a year?

Yes, when the product, margins, and early signals are strong. In those cases, the focus is on building the first scalable growth system and proving a clear path to profitability.

Why doesn’t ITTD work with $30M+ enterprises?

Larger enterprises usually have multiple internal teams, complex processes, and slower decision cycles. ITTD is built for founders who want agile, high-velocity execution across the whole funnel.

Is ITTD an agency?

ITTD operates more like a fractional growth leadership partner than a traditional agency. You work directly with Andrés, who coordinates execution across paid media, lifecycle, CRO/UX, and analytics.

What does a typical engagement length look like?

Most engagements start at 6 months, with the goal of building and proving systems that compound over time. The majority of clients renew because the work ties directly to growth and profitability.