Pop Ups Brand — From Hidden Gem to Scalable Growth Engine

You can explore the brand at popupsbrand.com.

Andrea and Alexandra had built something special — a product customers genuinely loved. Reviews were glowing, word-of-mouth was strong, and once people tried Pop Ups, they rarely went back. But volume was low. The world hadn’t fully discovered them yet.

They knew they had a winner; they just needed to put it out there in a way that would resonate at scale and create real momentum.

That’s where ITTD stepped in.

Working together, we helped Pop Ups evolve from a beloved hidden gem into a scalable, high-performing eCommerce growth engine — a brand with global potential, a fiercely loyal customer base, and the systems to keep compounding that growth.

Approach

Pop Ups already had strong product–market fit. Our job was to architect the engine around it — positioning, acquisition, retention, merchandising, and data.

Brand Positioning

We refined the brand story, creative direction, and messaging so Pop Ups would connect instantly with the right audiences. The product didn’t just “look nice” — it became a must-have lifestyle essential with a clear point of view and recognizable visual identity.

Acquisition Funnels

We built high-performing acquisition funnels across Meta and Google, testing hooks, angles, and offers at scale. Continuous creative iteration and audience segmentation turned performance into a repeatable system — not a one-off spike.

• Always-on testing framework for creatives, offers, and audiences
• Full-funnel structure: prospecting, nurture, and high-intent retargeting
• Spend allocation guided by LTV:CAC and payback windows — not just front-end ROAS

Retention Systems

We designed post-purchase journeys and reactivation flows that felt as thoughtful as the product itself. Email and SMS worked together to welcome, educate, and re-engage customers — shortening time to second purchase and increasing LTV.

• Branded post-purchase experiences that deepened connection
• Win-back flows for lapsed customers based on behavior and timing
• Campaign calendar aligned with launches, seasons, and demand spikes

AOV Optimization

To increase revenue per order, we focused on bundles, upsells, and smart merchandising. The goal: make it effortless (and natural) for customers to add more to their cart without feeling pushed.

• Strategic bundles that matched real use cases and gifting occasions
• On-site recommendations and cart-level optimizations to lift AOV
• Testing different price anchors and offer structures

Data Framework

To keep everything accountable, we centralized analytics around the metrics that matter — LTV, CAC, AOV, repurchase velocity, and payback. This allowed us to:

• Deploy budget where it would have the highest long-term impact
• Understand how each cohort behaved across channels and time
• Scale with confidence instead of guesswork

Results

• Doubled LTV:CAC in under six months
• 40% faster re-purchase cycle through optimized lifecycle and retention systems
• Higher AOV driven by bundles, offers, and better onsite merchandising
• Steady month-over-month growth, compounding across paid, retention, and organic channels

Most importantly, Pop Ups went from “we know this should be bigger” to having a built around the brand.

Outcome

With clear positioning, smart funnels, retention engines, and a strong data backbone, Pop Ups Brand evolved from a promising idea into a scalable, high-performing eCommerce brand — one that can now grow aggressively while staying true to what made it special in the first place.

This wasn’t just more ad spend or more campaigns. It was a complete shift in how growth was designed, measured, and executed.

I’m sincerely grateful to Alexandra and Andrea for inviting me into the Pop Ups journey. Their creativity, resilience, and instinct for building something truly special set the foundation for everything we achieved together. They’re amazing entrepreneurs and even better people, and I’m proud to be part of their growth story.