Hi, I’m Andrés Szkolnik — a Miami-based eCommerce growth consultant and founder of If This Then Data (ITTD). For nearly two decades, I’ve helped DTC and Shopify brands unlock their next stage of growth through a mix of analytics, creativity, and hands-on execution.

I’ve been doing this since 2006, across small brands and large enterprises. But the work that truly motivates me is partnering with founders who feel their brand has unrealized potential and want a partner to unlock it with clarity, speed, and execution. That kind of collaboration is where I thrive — and it’s the part of this work I love most.

The Origin Story: Economics Meets Human Behavior

I graduated with a degree in Economics, which gave me an early appreciation for math, structure, and the cause-and-effect nature of business growth. But I’ve always been a curious person — fascinated by how people make decisions and the psychology behind why they buy. That mix of left-brain logic and right-brain curiosity became the foundation of my approach to marketing.

Over time, I discovered what I now call the sweet spot of creative performance marketing — where data informs creativity, and creativity drives data. It’s where numbers and narratives work together to make brands irresistible.

Why I Built ITTD

After years of working with agencies, consultants, and large organizations, I realized most brands didn’t need another report or strategy deck — they needed execution. They needed someone who could move fast, make smart decisions, and turn insights into measurable results.

That’s why I founded If This Then Data (ITTD) — a consultancy designed to act as a fractional growth partner for eCommerce founders who are ready to scale. I don’t just advise; I execute. I work directly with your team to connect every growth lever — paid media, lifecycle marketing, CRO, UX, and data — into one cohesive system that drives performance.

Today, ITTD operates as a boutique growth consultancy for brands that want clarity, accountability, and measurable progress. My approach blends 18+ years of experience with the latest in AI-driven analytics and automation — giving founders a partner who operates with precision and speed.

My Philosophy on Growth

I believe growth isn’t luck — it’s architecture. You design it, build it, and maintain it. Every client relationship starts by identifying the unrealized potential inside the business: what’s working, what’s underperforming, and what needs to be rebuilt from the ground up.

From there, I implement a repeatable process that focuses on acquisition efficiency (AOV, CAC, ROAS), retention improvement (LTV, purchase frequency), and conversion optimization (CRO and UX). The goal isn’t just to grow — it’s to grow profitably, sustainably, and intelligently.

Most new clients see an average 85% growth in their first 90 days. That’s not by accident. It’s the result of experience, pattern recognition, and a relentless commitment to building systems that scale.

AI and the Future of eCommerce Growth

As the landscape shifts, AI becomes a powerful force multiplier. At ITTD, I apply AI-driven intelligence and automation to accelerate learning and performance, giving brands an edge in speed, clarity, and execution.

The result is a future-ready growth engine that remains grounded in what matters most: human connection, thoughtful storytelling, and meaningful customer experience.

The Human Side of Growth

At the core, I’m still that curious kid who wanted to understand how things work — now, I just apply that curiosity to scaling brands. My greatest satisfaction comes from watching the impact: when a founder sees consistent revenue growth, when a brand finally breaks through a plateau, or when data proves the intuition right.

Working with me means no agency chaos, no layers, and no hourly caps. Just a transparent, data-driven partnership designed to uncover what’s possible — and make it happen.

Who I Work With

I partner with eCommerce founders and marketing leaders across industries — fashion, home décor, lifestyle, health & wellness, and consumer goods. Most of my clients are based in the U.S. and Latin America, with a strong presence in Miami, New York, Los Angeles, and Mexico City. My focus is always on long-term partnerships where we can build, optimize, and scale over time.

Let’s Build What’s Next

If you’re an eCommerce founder who knows there’s more potential inside your business — and you’re ready to unlock it — let’s talk. Whether you’re at $100K a month or crossing $10M a year, there’s always another level to reach.